It all started back in 2016 in our tiny Brisbane apartment. Emma was starting a new planner and wanted stickers to track her niche hobbies (Lush bath bombs and pole dancing), but wasn't able to find anything beyond basic gold stars. When a friend introduced her to FB planner groups a whole new world was unlocked - one where you could even print your own planner stickers?! 👀

Emma fell deep into the planner rabbit hole and Tom helped her (he did it for her, lets be real) print her own designs into stickers. Sharing her planner spreads in a local Aussie planner groups lead to hundreds of people asking us to sell our stickers and next minute Tom was buying us our very first sticker cutter and printer (no more cutting stickers by hand yay)!

What started as a little hobby grew to a full blown business within the first 3 months. 😅 Tom was printing and cutting stickers all day and night, while Emma would design stickers until 1-2am most nights after getting home from her full time marketing job. By the 6 month mark we were burning out and Emma left her job to join Fox and Cactus full time with Tom.

Over ten years later we are still going strong with 400,000+ handmade stickers sold, two dedicated shop spaces in our home studio, and an amazing community of thousands of chaotic little sticker lovers around the world!